350. The Neuroscience of Marketing with Dan Russell

Today, my guest is Dan Russell. Dan is a marketing expert who owns his own marketing firm and did a lot of workshops to help convey strategies and principles regarding marketing. What I really liked about his approach is that it’s based on neuroscience; he did the hard work of diving into the science behind…

349. Be a Specialist with James Grant

Today, my guest is James Grant. James is the co-founder of Georgia Trial Attorneys, a pretty sizable law practice just outside of Atlanta that focuses on personal injury, but their firm is exclusively devoted to litigating personal injury cases. And so their referral partners, are other law firms that are doing the pre-litigation work, who…

348. Standing Out in a Hyper-Saturated Market with Shane McClelland

Today, my guest is Shane McClelland. Shane is a personal injury attorney in Katy, Texas, and Shane recently transitioned to a solo practice. He was in a partnership with some other attorneys before that, and before that big law. We talk about where he is as a solo practitioner and what he’s learned along the…

347. Standing Out with Leadership with Joe Musso

Today my guest is Joe Musso, a lawyer who has practiced for 25 years in nursing home abuse law. Now, we don’t often times talk about the substantive aspects of the legal profession on this podcast. But I have to say, I honestly believe that Joe is the first person in 347 episodes that I…

346. Content Marketing for Attorneys with Maddy Osman

Today, my guest is Maddy Osman. She is the founder and creator of The Blogsmith, which is a company that, as the name might imply, focuses on creating data-driven content typically for businesses in the B2B world. She’s also done work for some larger-scale personal injury attorneys and has written a book called Writing for…