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Ep. 122 – Marketing for Transactional Law Attorneys: Building Authority, Value, & Relationships – with Jessi Patton & Megan Wakefield

Jessi Patton and Megan Wakefield are the founders and principles of Juris Diction, a full-service business coaching and marketing company “created for attorneys, by attorneys.” They have a lot of insight into how to grow a law firm and what goes into marketing it, particularly for estate planning and other transactional attorneys – and of course, most of us want to grow in some form or another.

 

Juris Diction’s marketing strategy focuses on consistently creating high-quality content that establishes a firm’s expertise, providing unique and valuable content to a firm’s ideal clients, and building real relationships with potential clients long before a client agreement is signed.

 

It’s a refreshing approach and, if you go to the Juris Diction blog, you can see that they are walking the walk and providing a lot of genuine value to attorneys who want to grow their business, for free.

 

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If you’ve enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 

 

Thank you to our sponsors!

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The Law Entrepreneur is produced by Podcast Masters

About the author, Neil Tyra

All through his legal career, Neil has been a pioneer in the use of leveraging technology to allow for the growth and prosperity of his law firm while providing outstanding client service. Recognition of his expertise and leadership in the legal technology space culminated in his creation of the popular legal podcast “The Law Entrepreneur”.

The podcast addresses the statement “What They Didn’t Teach Us about Running a Business in Law School”. It focuses on what it takes to start and run a solo or small firm law practice. Mostly the podcast includes interviews with successful solos and small firms to learn what they are doing right, what they have done wrong, what they wish they would have done differently. In addition, Neil interviews other entrepreneurs and business owners whose skill sets might be of interest to new law firm owners. Lastly, he loves to have what he calles “gadget folks” - those who have a product or service to sell that might help solo attorneys - on the show.