Starting your own practice isn’t something they teach in law school. Join me as I sit down with legal professionals to hear firsthand accounts of just how they did it.  

In this episode, Neil and Jeremy discuss:

• Lessons for moving into your own solo firm from a big law firm.
• Digging deep into the tools that you have. 
• Challenges of opening a new, solo firm. 
• Implementing processes in your law firm (even if you are the only lawyer right now).

 

Key Takeaways:

• The tools that we have now, compared to a decade ago, to facilitate the transition to a small firm are numerous and make it easier than ever before. 
• Give yourself permission to play a different game when growing your business. 
• Consider different options for growing your law firm. What works for one firm, may not be what is best for your firm. 
• Virtual support (both software and staffing) is more affordable than you think, and will help you to expand your firm and allow you to do what you do best. 

 

“It’s not as hard as you think. I don’t think it’s for everybody, but it didn’t turn out to be as hard as I thought it would be. That’s not to say I don’t have plenty of challenges, but the things that I was worried about as I was peering over the precipice didn’t turn out to be such significant obstacles.” —  Jeremy Baker

 

Get in touch with Jeremy Baker

Website: https://buildchicagolaw.com/ & https://operationpalmtree.com/  

YouTube: https://www.youtube.com/channel/UCKSSiouZCvVdMsSBl1KIYHQ/videos 

Facebook: https://www.facebook.com/buildchicagolaw/ 

LinkedIn: https://www.linkedin.com/in/jeremysbaker/ & https://www.linkedin.com/company/buildchicagolaw/ 

Twitter: https://twitter.com/BuildChicagoLaw & https://twitter.com/builderlawyer 

 

Thank you to our sponsors!

• Spotlight Branding – A legal marketing company that works with solo and small law firms to increase referrals. Go to https://confirm.spotlightbranding.com/tle/ for a better way to market your law practice. 
• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829

• Daylite – The all-in-one contact relationship manager. If you feel like it’s time to upgrade from spreadsheets to a CRM, visit https://www.marketcircle.com/ and get your first month free when you mention Law Entrepreneur.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 

 Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

Listen to the episode here

Starting your own practice isn’t something they teach in law school. Join me as I sit down with legal professionals to hear firsthand accounts of just how they did it.  

 

In this episode, Neil and Joe discuss:

• The power of education in marketing and advertising. 
• Building your preeminence in your field. 
• The difference between scale and growth. 
• Re-architecting for the future. 

 

Key Takeaways:

• You can’t beat your competition by copying (or attempting to copy) them. It doesn’t work. 
• People don’t buy from you because they understand what you are doing. They buy from you because they feel understood. 
• Sweat equity will only get you so far – it is not scalable. 
• Scale is what happens when you re-architect your business to support the growth. 

 

“Education is the thing that makes marketing and advertising campaigns.” —  Joe DeMaria

 

Get in touch with Joe DeMaria

Website: https://www.teachtoscale.com/ 

Office Hours: https://www.teachtoscale.com/try-office-hours/

Instagram: https://www.instagram.com/teachtoscale/ 

Facebook: https://www.facebook.com/teachtoscale 

LinkedIn: https://www.linkedin.com/in/thejoedemaria/ 

 

Thank you to our sponsors!

• Spotlight Branding – A legal marketing company that works with solo and small law firms to increase referrals. Go to https://confirm.spotlightbranding.com/tle/ for a better way to market your law practice. 

• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829

• Daylite – The all-in-one contact relationship manager. If you feel like it’s time to upgrade from spreadsheets to a CRM, visit https://www.marketcircle.com/ and get your first month free when you mention Law Entrepreneur.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 

 Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

Listen to the episode here

Starting your own practice isn’t something they teach in law school. Join me as I sit down with legal professionals to hear firsthand accounts of just how they did it.  Today, my guest is Kelsey Johnson. Kelsey is the product manager for AWeber, which is an email marketing platform that quite frankly, I use and have used for years and years. Aweber is a perfect platform and they have enough robust capabilities and complexities, and technical skills that you can grow with that platform to do just about anything little that a smaller solo or small firm practitioner would ever want of their email platform. It is a delightful conversation with Kelsey, I hope you enjoy it as much as I did.

 

In this episode, Neil and Kelsey discuss:

• The value of having a platform, such as AWeber, for email marketing to small and solo law firms. 
• The benefits of email marketing, not just utilizing social media for your marketing. 
• Email marketing beyond the monthly newsletter. 
• Unique opportunities to build relationships with marketing. 

Key Takeaways:

• Email marketing is like a QR code – it has been around for decades, but it isn’t going to go anywhere. There is value in owning your audience. 
• Each person you communicate with holds enormous potential value. The communication and connection is what makes the biggest difference in your email list. 
• There are benefits to having landing pages that aren’t just your website’s homepage, in part because they can be directly built for your target audience. 
• You can learn from your competitors and how they market and apply those lessons (without plagiarizing) in your own marketing. 

“That’s really the best way that you do marketing, is by trying to reach everybody on the platform that they prefer.” —  Kelsey Johnson

Resources:

• Try AWeber today!  https://www.aweber.com/
• Email: kelseyj@aweber.com 
• Twitter: https://twitter.com/KelseyColorado 

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 

—

 

Thank you to our sponsors!

• Spotlight Branding – A legal marketing company that works with solo and small law firms to increase referrals. Go to spotlightbranding.com/TLE for a better way to market your law practice.
• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to callruby.com/lawentrepreneur or call 844.895.7829
• Daylite – The all-in-one contact relationship manager. If you feel like it’s time to upgrade from spreadsheets to a CRM, visit marketcircle.com and get your first month free when you mention Law Entrepreneur.

Listen to the episode here