358. Creating a Tangible and Intangible Brand Experience with Christy Zlatkus
Today, I am excited to welcome back Christy Zlatkus, founder of Z Family Law, to the show! Since the last time she was on the podcast, she has rebranded her law firm with a clear focus on creating consistent branding across every sensory aspect and social media platform. Christy talks to us about what that experience was like, what it means to really be client focused, and her unique approach to her rebrand.
In this episode, Neil and Christy discuss:
- Being a partner in your client’s change.
- Creating more value for your clients than just legal services.
- Rebranding without changing what is working.
- What it means to work with the right marketing company.
- Viewing everything from the client experience.
- In family law especially, your clients want to see hope and empathy.
- It is easy to pick a logo and colors that have meaning. But you need to create a feeling with your brand to really connect to your clients.
- Your website is the cornerstone of your branding.
- Rebranding and building your website is going to take time to do it right.
“It’s easy to pick a logo that has a meaning, and it’s really easy to pick colors. What’s hard is authenticity. Because to be authentic, you got to be vulnerable, and you have to let people know the real you.” — Christy Zlatkus
Listen to Ep 168 of the Law Entrepreneur with Christy Zlatkus here!: https://thelawentrepreneur.com/episodes/ep-168-changing-family-law-narrative-creating-office-environment-supports-practice-area-christy-zlatkus/
Get in touch with Christy Zlatkus:
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Show notes by Podcastologist Chelsea Taylor-Sturkie
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