356. Repurposing Your Content For Greater Audience Reach with Kelsey Shumway

In today’s episode, recorded on the 7th year anniversary of the podcast, I talk to Kelsey Shumway. Kelsey is the Director of Sales and Strategy at Repurpose House. And as you’re going to hear, she is an expert on how to repurpose marketing content, whether it be video or audio, and getting the bigger bang for your buck, so to speak, across social media channels, and ultimately driving more clients to your front door, and who doesn’t need more clients knocking on their front door. It’s a great episode filled with a lot of practical information you can use today. Take a listen!

In this episode, Neil and Kelsey discuss:

  • Getting started with creating content (and getting it seen!). 
  • Repurposing your content to reach the right audience. 
  • The secrets of the algorithm. 
  • Setting yourself apart from the crowd. 


Key Takeaways:

  • People love learning from people. They do not love learning from brands. 
  • Making your YouTube videos as searchable as possible is only going to help you – remember, Google owns YouTube. 
  • Utilize shorter-form content (created from your longer content) to continually direct people back to the long-form content. 
  • People want to take in content in different places and in different ways. Repackaging your already-created content to reach a wider audience is a great use of your time. 


“Your ultimate goal is to show up on social media. It is a necessity – I don’t think it’s optional anymore to be catering to an audience that prefers short-form content.” —  Kelsey Shumway

Get in touch with Kelsey Shumway:

Website: https://repurposehouse.com/ 

LinkedIn: https://www.linkedin.com/in/imkelseyshumway/ 

Use Code: TLE15 to get 15% off 2 months when you work with Repurpose House and mention the podcast!

Thank you to our sponsors!

  • Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to https://get.ruby.com/TLE or call 844.311.7829

  • The Net Profit CFO – Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line – and he won’t confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.