388. Choosing Your Law Firm Name with Alexandra Watkins

Today, my guest is Alexandra Watkins. Alexandra has a company based around her website, EatMyWords.com – which you’ll understand once you listen to the podcast – she is a naming specialist, that nuanced and niched aspect of copywriting where people come up with names for companies, services, and products (you ever heard of the Baconator from Wendy’s? Well, Alexandra is the one who named it). We have a delightful conversation about brand names she’s developed for law firms. As we think about branding, or even rebranding our law firms, it’s never really been easier to do that if you’re so inclined. This is an important topic to cover, and Alexandra shares some great information. 

In this episode, Neil and Alexandra discuss:

  • Naming and branding your law firm.
  • Creating a marketable and sellable brand for your firm. 
  • How SMILE and SCRATCH can help you select the best name for your firm. 
  • Creative strategies for making your name pop. 


Key Takeaways:

  • If your name is difficult, you may not want to name your firm after yourself – it can be hard for potential clients to find you if they can’t spell it.
  • If a name makes you scratch your head, scratch it off your list. 
  • People remember words and names that they have an association with. 
  • If you’re buying a domain with a difficultly spelled word, buy the common misspellings as well and have them redirect to your correct website. 


“Your name shouldn’t be ambiguous. Nothing about your business should be ambiguous.” —  Alexandra Watkins

Get in touch with Alexandra Watkins:

Website: https://eatmywords.com/ 

Book: https://eatmywords.com/brand-names-book/ 

Twitter: https://twitter.com/eatmywords 

LinkedIn: https://www.linkedin.com/in/alexandrawatkins/ 

Thank you to our sponsors!

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Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

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 Show notes by Podcastologist Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.