Neil chats with Mark Merenda, who he met at the Mac Track Legal conference in Florida. Mark runs Smart Marketing, a marketing company helping lawyers promote their practices, of which Neil was a client for some time.
Resources:
- Influence – The Psychology Of Persuasion by Robert B. Cialdini, PhD
- Selling the Invisible – A Field Guide To Modern Marketing by Harry Beckwith
- Smart Marketing Now – Helping lawyers get clients
Thank to our sponsors!
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- Spotlight Branding – Web presence and branding for law firms
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