Today, my guest is Alexandra Watkins. Alexandra has a company based around her website, EatMyWords.com – which you’ll understand once you listen to the podcast – she is a naming specialist, that nuanced and niched aspect of copywriting where people come up with names for companies, services, and products (you ever heard of the Baconator from Wendy’s? Well, Alexandra is the one who named it). We have a delightful conversation about brand names she’s developed for law firms. As we think about branding, or even rebranding our law firms, it’s never really been easier to do that if you’re so inclined. This is an important topic to cover, and Alexandra shares some great information. 

In this episode, Neil and Alexandra discuss:

• Naming and branding your law firm.
• Creating a marketable and sellable brand for your firm. 
• How SMILE and SCRATCH can help you select the best name for your firm. 
• Creative strategies for making your name pop. 

 

Key Takeaways:

• If your name is difficult, you may not want to name your firm after yourself – it can be hard for potential clients to find you if they can’t spell it.
• If a name makes you scratch your head, scratch it off your list. 
• People remember words and names that they have an association with. 
• If you’re buying a domain with a difficultly spelled word, buy the common misspellings as well and have them redirect to your correct website. 

 

“Your name shouldn’t be ambiguous. Nothing about your business should be ambiguous.” —  Alexandra Watkins

Get in touch with Alexandra Watkins:

Website: https://eatmywords.com/ 

Book: https://eatmywords.com/brand-names-book/ 

Twitter: https://twitter.com/eatmywords 

LinkedIn: https://www.linkedin.com/in/alexandrawatkins/ 

Thank you to our sponsors!

• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to https://get.ruby.com/TLE or call 844.311.7829

• The Net Profit CFO – Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won’t confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Listen to the episode here

legal professionals to hear firsthand accounts of just how they did it.  

Today, my guest is Fern Chan. Fern is an author, a presenter, speaker, course developer, and trainer working with people like us, attorneys, and others for the purposes of helping you become a more dynamic presenter, so that you never lose your audience. As attorneys, we’re always communicators – we are always charged with the responsibility of getting a story or getting up point across, whether it be to the Bar Association audience, your local community, opposing counsel, a jury or a judge. Communication is what we do business it, it’s how we get our points across. Learning to become a better presenter, particularly if you have structured presentations, is a skill set that really helps to set attorneys apart. Fern has so much to share and I’m sure you’ll enjoy!

In this episode, Neil and Fern discuss:

• Fern’s professional journey and how she transformed her own communication and presentation skills. 
• Captivating your audience and clearly communicating your message. 
• How to do a self-assessment of your presentation skills. 
• Laying the foundation and clearly communicating the information. 

 

Key Takeaways:

• Nobody wants to listen to a presentation that is a long PowerPoint full of words that the presenter just reads. 
• Your ability to communicate is central to your ability to excel as an attorney – whether with clients, in the courtroom, or with other attorneys. 
• When practicing, try to find an audience who doesn’t know your industry – if they can understand it, you’ve nailed it. 
• There is an art to communication and storytelling. You can’t just jump in the middle, your audience needs to know the purpose of your presentation. 

 

“There’s always somebody in the audience who’s listening to you for the first time or getting this information for first time. They need to know what on earth is happening – it’s classic storytelling, right? You don’t just jump into the middle, people have to know what the plot is about.” —  Fern Chan

Episode References: 

• Videosocials – https://videosocials.net/ 
• Join Fern for Solve the Crime of Death by PowerPoint on Fri, 13 Oct, 2023 at 12PM EST, and craft an unforgettable presentation!  https://fernchan.com/ 

Get in touch with Fern Chan:

Website: https://fernchan.com/  

Book: How to NOT Suck at Presentations – https://www.amazon.com/How-NOT-Suck-Presentations-Presentation-ebook/dp/B09G1XNDYN/ 

Facebook: https://www.facebook.com/fernchanauthor 

LinkedIn: https://www.linkedin.com/in/fernchan/ 

Thank you to our sponsors!

• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to https://get.ruby.com/TLE or call 844.311.7829

• The Net Profit CFO – Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won’t confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Listen to the episode here

Today, my guest is Amber Saunders. Amber is an attorney with her own firm, The Saunders Firm in Atlanta, Georgia. She started out, like many of us, thinking she was going to do one type of law, then ended up doing something completely different – now focusing primarily on estate planning and business law in the Atlanta area. We talk about that journey, and the intersection between those two practice areas. Amber is very candid about the mistakes that she made and the hurdles she had to overcome, and how almost all of them were centered around her, and I think that’s a lesson that we can all learn a great deal from.

In this episode, Neil and Amber discuss:

• Different workplace models for law firms. 
• The relationship between estate planning and succession planning. 
• Learning to be a good employer.
• Setting expectations, building SOPs, and properly communicating with your team. 

 

Key Takeaways:

• Having a will and your documents in place well before you pass will make things so much easier for your family and organization after you pass. 
• Procrastination is one of the biggest challenges facing estate planning attorneys – everybody thinks they’re going to have more time. 
• Learning to lead a business is a practice – you have to learn to be a good employer in order to attract and retain good employees. 
• Being a solo firm lawyer, you are still a business. You need to pay attention to the reports and other financials. It is a business that needs to be monitored. 

 

“I screwed up a lot. I went to therapy and realized, we can’t be everyone else. And until I grow, my business won’t grow. I’m going to have to do something different.” —  Amber Saunders

Episode References: 

• Molly McGrath – https://hiringandempowering.com/ 
• The Law Entrepreneur – Ep 325. Hiring, Onboarding, & Engaging Staff in a Small Law Firm with Molly McGrath

Get in touch with Amber Saunders:

Website: https://thesaundersfirm.com/ 

YouTube: https://www.youtube.com/channel/UCuzce9xfzI9gA6ZdG_PO1mg 

Facebook: https://www.facebook.com/TheSaundersFirm/ 

LinkedIn: https://www.linkedin.com/in/ambercsaunders/ 

LinkedIn: https://www.linkedin.com/company/saundersfirm/ 

Instagram: https://instagram.com/askambersaunders 

Thank you to our sponsors!

• Ruby Receptionist – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to https://get.ruby.com/TLE or call 844.311.7829

• The Net Profit CFO – Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won’t confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.

Get in touch with Neil:

Website: https://thelawentrepreneur.com/

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl

LinkedIn: https://www.linkedin.com/in/tyralawfirm/

If you’ve enjoyed the podcast, please head to Apple Podcasts and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services.

 Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Listen to the episode here